Bit of Denim
Overview

Bit of Denim is a denim brand based in LA, first established in 2015 by Alexis Colby. The brand offers handcrafted products made from upcycled vintage denim. I worked on creating the visual identity system, website design and development, collateral designs, and content creation using motion graphics.

bitofdenim.com
Scope of Work

Art Direction,
VI Development,
Website Design,
Website Development,
Poster Design,
Content Creation

Here are the keywords and the moodboard. The bold approach in creating one-of-a-kind pieces is reflected with the words innovative, distinctive, and daring. To express the aspect of having strong craftsmanship, the keywords detailed and artistic are defined.The images in the moodboard are selected to express these keywords and also some characteristics of the brand, such as putting similar elements together like patchworks.

Content Creation

Here are the keywords and the moodboard. The bold approach in creating one-of-a-kind pieces is reflected with the words innovative, distinctive, and daring. To express the aspect of having strong craftsmanship, the keywords detailed and artistic are defined.The images in the moodboard are selected to express these keywords and also some characteristics of the brand, such as putting similar elements together like patchworks.